If you’re an Etsy shop owner you’re probably always looking for ways to boost your revenue. In 3 months I was able to boost my revenue by an extra $10,000. How did I do it? Well, I’m going break down 3 ways that you can increase Etsy sales. By setting up a free shipping offer, running a sale and up-selling, I was able to bring in an additional $10,000 for the quarter.
3 Ways to Increase Etsy Sales
Offering free shipping on Etsy
Buyers love free shipping. Who doesn’t love not paying for shipping? I drove over $5,000 in revenue just from offering free shipping. I offer free standard shipping for orders $100 and over. The total cost of shipping these orders out with free shipping was $154. That is a low cost for a high return in revenue.
Etsy has made it easier to offer free shipping by adding this to their sales options. The first time I ever set up free shipping on Etsy was a couple years ago – when it had to be done by coupon code. The problem with offering a coupon code for free shipping is that buyers never knew about the code. With the addition of free shipping to the sales options, you can set up a free shipping offer that never expires and triggers based on the settings that you set. It will automatically give the buyer free shipping as long as their cart meets the requirements that you set. The other great thing is that it shows your free shipping offer under your listing on the search page. Also, buyers can filter their searches based on shops that offer free shipping.
Running a sale on Etsy
Another way to boost your revenue is to run a sale. My shop made over $5,000 in revenue with sales. Etsy gives you the option to set up a sale based on a percentage off. You can give a percentage off based on quantity total, amount or apply it to certain products. If you choose to give a percentage off on quantity total or amount, you won’t be able to discount specific products. I ran my sale by discounting specific products. However, it’s up to you how you choose to run your sale. You can do what works for your shop. As with free shipping, a buyer can see that your product is on sale on the search page. They can also filter their searches based on items that are on sale.
Up-selling on Etsy
The last way to increase your Etsy sales is to up-sell. Is it possible to up-sell on Etsy? Yes, but not in the way you would think. Typically, on your own store you would have a section on the product pages or the checkout page that shows other items a buyer may like. This is an up-sell. It gets buyers to add items to their cart they may be interested in based on what they already have in their cart. Etsy has an up-sell section on the cart page that shows other shop’s listings. What? Why would Etsy recommend other shop’s listings when the customer is checking out with items from your shop? This is one of the downsides to selling on Etsy. You cannot control the fact that other shop’s listings are recommended on the checkout page. This is why I recommend having your own online shop (which I plan on writing another post about as I could go on about this all day).
Since you won’t be able to up-sell on the cart page, you need to get creative and up-sell in other ways. One way to do this is to up-sell utilizing variation pricing. One good example of this would be if you sell multiples of an item. Let’s do an example of this for a shop selling thank you cards. Instead of just selling 1 card in a listing or a pack of cards in a listing sell multiple packs and have the pricing per card go down the more the customer buys. This will help you sell more quantity and make more money. Another way to up-sell would be to add links to related listings at the end of the product listing. I do this quite often when I have products that match for a particular design.
The last way to up-sell would be to group products in a bundle. Instead of a buyer purchasing each item separately, you can create a bundle of products that would save the buyer money if they purchased them together. An example of this would be if you sell art prints. You can group a set of art prints and sell them as a bundle.
I hope this post helps you with your Etsy sales. Ever since starting an Etsy shop, it has been a trial and error process to see what works and what doesn’t. If you have any questions, feel free to ask me in the comments!